Are you aware that the primary source for job seekers discovering open positions is often your career site? Recent data indicates that two-thirds of candidates explore new opportunities directly on employer career sites, surpassing job boards, social media, and job advertisements. In today's competitive job market, where job openings outnumber unemployed workers, ensuring an exceptional candidate experience on your career site is paramount. Here are six practical tips to boost continuous candidate engagement on your career site and successfully convert active candidates into applicants.
Career Site Tip #1: Showcase Your Best
In the current job market, attracting the best talent requires more than listing job responsibilities. Use authentic, high-quality images and videos depicting your company's employer brand and culture. Showcase actual employees at work or enjoying activities outside of work to provide a genuine representation. Steer clear of stock photos and craft compelling copy that reflects your brand effectively.
To attract candidates:
Provide an easy and streamlined application process without unnecessary hurdles.
Eliminate requirements such as creating logins, joining talent networks, or excessive clicks to find job postings.
Avoid duplicating resume entries after uploading.
Mandatory logins and repetitive forms can deter applicants, mainly when a significant percentage apply via mobile devices. Ensure your career site is mobile-friendly for a seamless application experience.
Career Site Tip #3: Optimize Design for Simplicity
Your career site should mirror consumer-grade websites with a visually appealing and information-conveying design. Simplify content by removing unnecessary text and incorporating category icons for locations, departments, or benefits. This approach facilitates faster information delivery, which is especially advantageous for mobile displays.
Career Site Tip #4: Prioritize Candidate Perspective
Make learning about job opportunities hassle-free by simplifying search filters and prioritizing the candidate's perspective. Respect their time by providing necessary information quickly, leading to increased engagement. Showcase organizational efficiency to make a positive first impression on potential candidates and keep them engaged throughout the talent journey.
Career Site Tip #5: Offer Immersive Experiences
Enhance your employer brand and culture through immersive experiences like a "Meet the Teams" feature or attention-grabbing videos. Provide job seekers with an inside look at the experiences of your employees, allowing them to understand firsthand what it's like to work for your organization. These tools effectively highlight your company's values and culture.
Career Site Tip #6: Share Compelling Details
While prioritizing high-priority career page information, ensure you share valuable content like employee testimonials and unique benefits. Make this content easily accessible with a few clicks, encouraging candidates to engage. You can maintain candidate interest and showcase your company's distinctive offerings by presenting engaging and digestible content.
It's time to turn these strategies into action. Forward-thinking companies are already implementing these tips to enhance their recruiting efforts and provide an outstanding candidate experience.