Many hiring companies and recruiting specialists want to know how to create an engaging and attractive career platform to capture the attention of their visitors. To stand out from the competition, here are four strategies to consider:
1. Easy Navigation
To create an engaging and attractive career platform, it's essential to ensure it is user-friendly and easy to navigate. Visitors should have easy access to different parts of the website, with simple components. Your main navigation menu should be clear and straightforward, with priority pages standing out. You can create a separate independent button with captions such as "Hiring" or "Job Openings" to make your career link prominent.
Additionally, the career landing page should have a clean design layout with components such as inspiration content, job openings, search, and resume submission options laid out. Providing filtering options for jobs by department, location, and other filters can also help visitors find what they're looking for quickly and easily.
2. Mobile-Friendly Layout
Given that mobile devices dominate internet usage, having a mobile-optimized layout for your career site is essential. Failure to do so risks losing a significant portion of online traffic, as candidates may leave the site without giving your job openings the attention they deserve. In today's fast-paced world, job searching is no exception to the on-the-go lifestyle. Thus, a mobile-responsive career site is crucial for reaching and engaging potential candidates.
3. Relevance of Rich Media Content
Incorporating rich media content, such as images and videos, can significantly enhance the effectiveness of your career platform or career page. Visual communication tends to leave a lasting impression on visitors compared to plain text. Video-based content, in particular, can be highly engaging. Consider including videos like an introduction to your company, employee testimonials, a tutorial of your company's features, and shots of your workplace culture and facilities.
4. Single Click Career Platform
In today's fast-paced world, nobody has the time for a lengthy job application process. Job seekers are searching for their next opportunity, while recruiters are searching for the right candidate. It can be frustrating for both parties to endure a time-consuming application process, which may result in potential candidates dropping out altogether.
A one-click application submission option can significantly streamline the application process. By linking your career site with social media platforms, such as LinkedIn, candidates can apply for a job instantly, saving time and hassle. This can improve the candidate experience and ensure the job application process is completed.
Candidates nowadays expect transparency, a positive company culture, and a simple job hiring process. Creating a well-designed career page and ATS platform can enhance your hiring process and provide a better candidate experience.
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