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Elevate Your Recruitment Game with Impactful Video Interviews

Updated: 6 days ago


Global candidate hiring with HireTalent Video interview feature
Global candidate hiring with HireTalent Video Interview feature

One effective way for employers to enhance their hiring process is through video interviews. This method allows them to conduct virtual interviews that closely replicate in-person interviews, offering greater flexibility and convenience to both the interviewer and the interviewee.


The interview is essential to the hiring process, providing valuable insights into candidates' qualifications and suitability for a position. Careful planning and preparation of interviews can enable employers to obtain a comprehensive understanding of the candidate while also creating a positive image of their company. To simulate an in-person interview experience digitally, employers can use video interviews as a recommended method.


What is a Video Interview?

Recruitment video interviewing refers to the method of conducting interviews using video conferencing software rather than meeting face-to-face or over the phone. This approach offers the same benefits as phone interviews while providing some advantages of in-person interviews. Many companies increasingly use video interviews because they eliminate geographic barriers and can save time and money for both the organization and the candidate.


Types of Video Interviews

Video interviews can be categorized into two types: one-way and two-way. A one-way interview is a pre-recorded video that is sent to the interviewer. In contrast, a two-way interview is conducted live, with the candidate and the interviewer participating in real-time.

In a one-way interview, also known as an asynchronous interview, the candidate records their responses to a set of questions provided by the company's software at their convenience. They then submit the recording for the interviewer to review. This approach allows candidates to complete the interview at their own pace without the need for scheduling, which is a significant advantage.


In a two-way interview, the interviewer and the candidate participate in a live interview using video conferencing software, such as Zoom or the video feature in an ATS. This type of interview is similar to a traditional face-to-face interview but is conducted remotely.

In contrast to one-way interviews, two-way interviews require scheduling at a mutually agreed-upon time by both parties. However, it offers a more interactive experience, like, an in-person interview.


How to Conduct an Effective Video Interview?

When conducting a video interview, it is essential to follow best practices to ensure an effective and efficient process. Despite being the closest digital version of an in-person interview, video interviews differ in some ways. Here are some tips for conducting successful video interviews:

  1. Test your technology: Before the interview, ensure your internet connection, camera, microphone, and lighting are all working correctly. Test your video conferencing software to avoid technical issues during the interview.

  2. Create a comfortable environment: Choose a quiet, well-lit room with a clean, professional background. Minimize distractions, such as pets, children, or background noise.

  3. Dress professionally: Dress as you would for an in-person interview to create a positive impression.

  4. Prepare interview questions: Prepare relevant and insightful questions to ask the candidate and provide a clear structure for the interview.

  5. Communicate clearly: Speak clearly and concisely, and avoid interrupting the candidate.

  6. Assess the candidate's non-verbal cues: Observe their body language, eye contact, and facial expressions to evaluate their engagement and interest in the role.

Following these tips, you can conduct a successful video interview and select the best candidate for your organization.


Incorporating video interviewing options into your hiring process can significantly enhance your recruitment efforts. If you want to leverage video interviewing capabilities, exploring ATS software that offers this feature is recommended. Doing so lets you streamline your search and select a solution that effectively meets your company's needs.


If you are searching for an ATS that supports video interviewing, look at the HireTalent - free applicant tracking system.



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