Updated: May 11
The recruitment process landscape has changed tremendously after the pandemic. Job seekers are no longer the only ones tracking fresh opportunities. Instead, companies must take charge of filling their job openings and leverage advanced technology, such as ATS software.
However, it's much more challenging to keep qualified candidates engaged and address their increased expectations. As a result, the candidate's experience is vital in optimizing the recruitment processes.
User journey on your website and careers page also has a central role in enhancing their experience. Any glitches or errors can cause you to lose a job applicant without knowing them. Because of that, recruiters must also think like marketeers today and apply that to their strategies.
What is Recruitment Marketing?
This concept represents taking a marketing approach when recruiting candidates. Marketers must highlight a product's advantages to sell it. Companies should do the same. They will enhance the user journey and engage with more job applicants than expected. That's why recruiters must optimize their career sites and use relevant metrics.
Top 4 Metrics to Optimize Your Website and Careers Page for a Better Candidate Experience
Various methods can help you accomplish a long-lasting engagement. Ensure coherence throughout the point of contact (POC) optimization to make it reliable and consistent.
1. First-Contentful Page (FCP) Optimization
Many factors can help you assess whether you're creating effective first impressions. For instance, FCP lets you determine the bounce rate.
It also measures how long your website took to provide the first visual upon a visitor's request. A high loading time is a red flag and may indicate that many users leave your website quickly.
a. User Experience Optimization
The landing page content is just as significant as FCP. The only way to attract and retain candidates is to create user-centric pages and eliminate irrelevant content.
b. Media Optimization and Integration
Avoid overflowing your website with content, or your visitors could lose interest. Instead, use charts and infographics, as they're a more attractive form than text. Embedded videos also positively impact engagement.
2. Optimization of the User Journey Mapping
The user journey mapping shows how visitors scroll through and navigate your website. It represents the number of clicks people must make to get to their desired web location. More clicks could put off the users and force them to leave your careers page. The following factors may stretch out your visitors' journey mapping:
Too many ads
Faulty menu bar
No site navigation bar
Disorganized content on the landing page
Constant permission prompts for location access, cookies, etc.
Subscription pop-ups right after opening the landing page
3. Make Your Website More Mobile-Friendly
Consider how your website looks and feels when visited via mobile phone. Ensure that the users can easily access the desired data. Also, check whether your website appears in the SERPS, influencing a candidate's web experience.
4. Data-Driven Communication with Your Job Applicants Throughout the Website
Be transparent and share relevant statistics and data regarding a job opening. Your requirements and expectations should be precise and clarify what the candidates get.
Use HireTalent – a free applicant tracking system, to maintain ongoing communication with job applicants.
Create a better web experience for your candidates and attract more qualified talents. Remember to apply these tricks when optimizing your website; you'll notice a significant difference. Ready to get started?