The talent management process starts when a job applicant sends their resume. Hence, you must send a regular application status update to nurture their engagement.
But you can leverage email automation, connect on social media handles, provide constructive feedback, and encourage questions.
What Makes the Candidate Engagement During the Hiring Process Essential?
You don't want to deter candidates from staying in the talent pipeline with poor engagement. Because of that, it's crucial to keep candidate engagement in mind.
Maintain communication with the job applicants using video conferencing, email, face-to-face meetings, or texts. That will keep them interested in your organization and instill trust.
Many advantages arise from stellar talent management, including:
Boosting a candidate's interest
Minimizing chances of a job applicant dropping their application
Increasing the odds of a candidate reaching out in the future
How to Enhance Candidate Engagement?
Follow the tips below to engage passive job applicants and those in active pursuit of a job:
1. Reinforce Your Employer Branding
Employer branding impacts the talent management process to a large extent. High-quality candidates decide whether to consider an offer depending on the employer's reputation.
Job applicants who have heard positive things about your company will likely select you over other available vacancies. One of the best ways to enhance employer branding is to use an ATS in recruitment.
For example, using a free ATS can improve employer branding by:
Accelerating the hiring process
Boosting the candidate experience
Stimulating employee referrals
2. Emphasize Career Growth Opportunities in Job Ads
Candidates will likely be thrilled about working with your company if you clarify how the job role will help their professional advancement. Discuss career growth opportunities, coaching, and mentoring to engage your job applicants.
3. Explain the Recruitment Timeline
Define the hiring timeline for job applicants and offer briefs on what occurs at every recruitment stage to engage them. That will raise their awareness and spark their excitement about each phase. But also stick to the timeline to ensure fast and efficient hiring.
4. Send Regular Updates About the Job Application's Status
Provide brief responses to every job application you receive and update candidates about their status throughout the selection process. That way, you will nurture loyalty and trust.
Let job applications know if they are shortlisted, where they stand in the pipeline, and what to expect from the hiring process.
5. Keep the Recruitment Process Swift and Effective
A clear recruitment timeline, fast responses, and effective communication will lead to an effective and swift hiring process. Prioritize long-term candidate engagement.
For instance, if you delay addressing the incoming job applications, top talents will likely find other vacancies.
6. Use an ATS in Recruitment to Manage the Recruitment Experience
An Applicant Tracking System (ATS) will allow you to see where each job applicant stands in the recruitment process and send regular updates by automating communication. You can leverage an ATS to manage the recruitment experience by assessing metrics and creating customized reports:
The recruitment process length
Job interview experience
Job applicant drop-off
7. Use Social Media to Engage Passive Candidates
Be active on social media to engage potential job applicants and spark their enthusiasm about working with your company. Share your company's story, discuss employees' day-to-day experiences, and highlight your workplace culture.
Revisit your recruitment strategies if you need more talent engagement. Invest in HireTalent, a top-notch ATS, to create a more effective hiring process.