Updated: Nov 17
Employing recruitment automation can significantly ease the burden on your recruiting team, regardless of the size of your agency. Automation doesn't have to be complex; its primary goal is to handle tedious tasks, decrease human error, and enable you to concentrate on more critical aspects.
However, why should you incorporate recruitment automation into your hiring process? While intelligent automation simplifies day-to-day activities, improving communication with candidates and clients and saving substantial time, there's more to it than that.
As technology evolves, more recruiters use recruitment automation to streamline their hiring process. 75% of recruiters say they will rely more on technology in their hiring process. It's not surprising, considering the efficiency and productivity benefits of automation.
By integrating recruitment automation into your hiring process, you can save time by sending one-click messages to multiple candidates and sourcing better and faster. With the help of modern recruiting CRM tools, you can easily create intelligent automation workflows and checklists to streamline your recruitment process.
How can you use recruiting automation in your hiring process?
1. ATS Software
Recruiting automation can be used in various ways to simplify and streamline your hiring process. One of the most popular ways is through an applicant tracking system (ATS). An ATS can handle internal tasks such as pipeline visibility, tracking a candidate’s journey, syncing emails and calendars, and giving you a comprehensive view of your team's activities. It’s a valuable tool for recruiters, helping them collect and track recruitment data efficiently without any difficulty.
With an ATS, you can stay organized, keep track of open tasks, stage candidates, and collaborate with team members. This way, you will keep track of your hiring pipeline and can manage the recruitment process smoothly. JobScan says over 98.2% of Fortune 500 companies use applicant tracking systems.
Alongside standard functionalities like pipeline tracking, ATS options such as sourcing extensions, email automation, and third-party integrations can further optimize your recruitment process.
2. Social recruiting
Social recruiting is an efficient method for recruiters to cut through the noise and effectively source candidates using social media channels. According to Zippia, 79% of job seekers use social media when searching for jobs, and 93% of recruiters use Linkedin to find candidates.
This means there's a high chance that your candidates are already active on social media.
Recruitment automation can help you automate job postings, launch recruiting campaigns, do targeted candidate sourcing, and parse resumes. It allows you to collect and aggregate data from social media sites to use later in your hiring process. Additionally, with the help of top talent acquisition leaders, you can find great talent and immediate hiring processes faster.
3. Job advertising
Creating effective job advertisements is crucial as it can impact the quality and quantity of candidates you attract. By utilizing recruitment automation software, you can make more targeted job postings and display ads while building relationships and networking with potential candidates.
Automating your job postings allows you to send them to specific demographic segments that best fit your open position. With 70% of the global workforce comprising passive candidates, reaching out to a targeted audience is essential.
Furthermore, with ad automation, you can analyze the data and insights provided to see which social media platforms resulted in the most qualified candidates. This enables you to invest more time and money into those channels for future job postings.
4. Skills assessment
Recruitment automation can significantly benefit skill assessments, enabling recruiters to quickly identify and validate candidates with the necessary skills for a particular job. Fortunately, skill tests are available for almost every career field, allowing recruiters to have applicants take these tests to assess their skill level before considering them further in the hiring process.
Conducting these tests can be time-consuming and add to the hiring process's duration. Automating the process is a more efficient approach. Additionally, there is no need to worry about bias affecting the assessment's results since the scores are based on the criteria set forth objectively.
Integrating skills assessment platforms with your applicant tracking system (ATS) can help create a streamlined tech stack for your hiring process. This makes it easier to manage and evaluate the candidates in one place.
After testing a pool of applicants, you can prioritize your interview order by ranking the highest-scoring candidates first. Focusing on the most qualified candidates can help you save time and resources. Additionally, you can use the assessment results to tailor interview questions to each candidate's strengths and weaknesses. This tailored approach can unlock deeper insights into their abilities, allowing you to make even more informed hiring decisions.
5. Interview scheduling
Hiring interviews can be time-consuming, especially when dealing with a large pool of candidates. It can also lead to errors as the hiring team can quickly become overwhelmed with resumes, video resumes, cover letters, and candidates to consider. This work takes up valuable time that your recruiting team could use for more pressing matters.
Automated interview scheduling can significantly reduce the workload of your recruiting team. It eliminates the need for scheduling interviews manually, rescheduling, dealing with cancellations, and trying to fill in the spots to keep an efficient schedule. This streamlined approach saves time and creates a better experience for both the recruiter and the candidate. Plus, it helps ensure everyone involved is on the same page regarding interview timings, reducing the chances of missed interviews and scheduling conflicts.
In addition to the content of resumes, automated systems can help you ensure that candidates possess attention to detail and strong communication skills. These systems can check the language and grammar of a resume's text, enabling you to filter out resumes that do not meet your standards.
Background checks are also an essential part of the hiring process. They can provide employers with peace of mind but can be expensive and time-consuming. Automation allows you to run the candidate's contact information through the system to verify their identity and eligibility for employment in the position they are applying for. Not only does this approach unlock deeper insights into candidates, but it can also save you valuable time and resources while ensuring you select the right candidate for the job.
7. Candidate nurturing
Losing a potential employee during the hiring process can be a frustrating experience. It can be disappointing to see quality talent drop out of the process before they even have a chance to interview or be offered a position.
However, staying on top of nurturing every candidate while reviewing resumes, interviewing applicants, and making strategic decisions can be challenging. But automation can make a big difference here.
Automated candidate tracking and scoring can help you keep tabs on your candidates while the automated system takes care of the nurturing process. Applicant tracking systems are tools that can handle this for you, keeping track of applicants' online behavior and providing a score for each candidate.
Based on these scores, the system can send out specific email sequences to engage candidates and keep them interested in hiring. This nurturing automation is similar to how companies use email sequences to nurture their customers, such as abandoned cart emails.
Automating candidate nurturing can be a valuable tool in your recruiting arsenal and help set your new hire up for success in their new role.
Starting Your Business's Recruitment Automation Journey
Incorporating recruitment automation into your hiring process can bring many advantages, such as faster hiring, attracting suitable candidates, and providing a seamless recruitment, hiring, and remote onboarding experience.
If you're looking for an efficient, user-friendly recruitment automation tool to help create better relationships with your candidates, try HireTalent for free. It can help your recruiting team quickly identify, prioritize, and hire the best candidates.